Qiara Pregnancy & Breastfeeding is a multi-award winning product as voted by mums @ Tell Me Baby, Australia's biggest baby products review site - winning "Highest Rated Mums' Vitamins & Supplements" for 2 consecutive years.

Qiara supports over 40,000 mums each year so far with the product being lauded for its role in mild mastitis prevention and treatment for mums and support for gastrointestinal system health in infants, kids and adults.


The Beginning

Our business and incredible journey began in 2011 when our CEO Helen Lyon identified and evaluated research on the world's first probiotic isolated from breastmilk. After travelling to Europe, where the research and science was emerging, the decision was made to bring this new probiotic to Australia and in 2012, Qiara, the brand and product was born.

With over 25% of Australian mums suffering with mastitis, the timing couldn’t have been better and Australian mums became the first in the world to benefit from the Qiara breastfeeding probiotic.

Australian Owned, Australian Made. Female owned and operated. Caring for women and their families.


Who We Are

We are a small Australian company, majority female owned and passionate about making a tangible difference to the health of mums and families.

Our sales team includes experienced Health Professionals who interact daily with mums and support over 500 stockists across Australia.


Our Philosophy

We are committed to delivering high quality products backed by evidence based research. We pride ourselves on responsiveness and customer care and will continue to invest in ensuring optimal health outcomes for families.


Social Impact

Education and clinical research are key values to the company, so in 2021 we welcomed the opportunity to support  the Birth Experience Study (BESt) investigating a wider insight into birth experience in the Australian maternity care system. We continued this support in 2022, awarding the Vincent Thiang Memorial Award to further this important research.

Our commitment now and into the future is to ensure our brand is purposeful and innovative to support and improve health outcomes for mothers and their families.


Meet our CEO

Helen Lyon

Helen Lyon

From the first moment, CEO Helen Lyon identified new research on a probiotic isolated from breastmilk, she realised she had the potential to help thousands of Australian mums relieve symptoms and reduce occurrence of mild mastitis, helping them on their breastfeeding journey while improving gastrointestinal system health in babies. Since launching Qiara as a world-first product in 2011, Helen and her team have been at the forefront of developing new products not just for pregnant and breastfeeding mothers, expanding the range for infants, toddlers, kids and adults of all ages.


Meet our CFO

Linas Jarasius

Linas Jarasius

After returning to Australia in 2019, after 20 years in corporate finance, Linas was the yang to Helen’s yin. Linas has been a welcome addition amongst the Qiara management team and his expertise in business and finance has seen Qiara not only survive the COVID storm but excel in its growth and vision to be a leading health brand across Australia and beyond.

The Qiara Product Range